For Karya Property Management

Goal: get Hispanic tenants for Karya, and go from 70% to 90% occupancy.

That is 5,000 units to fill across 55 properties, and we would do it by running ads on Meta in English or Spanish, whichever performs better, sending renters to a page built for each property where they leave their details and book a tour that lands in your leasing calendar.

Occupancy goal 70% → 90%
01 · Pricing

$10,000 a month, flat.

This is the whole fee across your portfolio, and it does not move with how many leads or tours we produce in a given month.

Existing client rate Campaign management
$10,000 /month

This covers every property we have live at any point, and it is the only thing you pay us, with nothing added for leads or tours. Properties come online in waves as the ad budget supports them, because spreading $10,000 across all 55 at once leaves each one with too little to work. Your ad spend stays separate and goes directly to Meta from your own account.

  • Ad creative in English or Spanish, whichever performs better for each property
  • A landing page and lead form built for each property
  • Housing-compliant targeting, set up the way Meta requires for rental ads
  • Leads routed into your leasing calendars as they come in
  • Weekly report: cost per lead, cost per tour, and your team's response time
02 · The numbers

What it costs to fill a unit, and what that unit pays back.

Every figure below assumes $10,000 a month of ad spend, a cost per lead of $15, 22% of leads booking a tour and 22% of tours signing a lease.

Cost per lead$30 $15 to Meta + $15 our fee 667 leads a month
Cost per booked tour$136 $68 to Meta + $68 our fee 147 tours a month
Cost per signed lease$619 $310 to Meta + $310 our fee 32 units filled a month

Assumes $10,000 a month of ad spend, a cost per lead of $15 on Meta, 22% of leads booking a tour and 22% of tours signing.

Each figure includes your ad spend as well as our fee. We are accountable for the first two, because they are decided by the ads and the page. Cost per signed lease is decided by your leasing teams converting the tour, so we report it every week but we do not price against something we do not run.

03 · The plan

How we would bring in Hispanic tenants for the Karya properties and get them to a tour.

Spanish-language ad, rent price on the image"2 recámaras desde $1,095 · primer mes gratis" · broad targeting, the language selects the audience
↓
3-question lead form or WhatsApp chatmove-in date · bedrooms · budget, nothing else
↓
Your leasing team calls the leadrenters tend to sign with whoever answers first, so speed here decides the tour rate
↓
Tour booked, reminded until they showyour leasing office takes it from the tour

The automated first reply we send while your team is getting to the lead: price answered straight away, 2 tour slots offered, then reminders until they show.

What $150 a day in ads would produce for Karya

Based on a cost per lead of $10 to $15, which is what Spanish-language rental ads run at, and standard multifamily conversion from lead to booked tour to signed lease. Change any number to test it.
375leads per month
94tours booked per month
23signed leases per month
$192cost per signed lease
Around 7 to 10 daysWe build everything

Pages, forms, WhatsApp flows, creative, pixel, and Karya's own ad account. Your time: about 2 hours.

Then, for 2 monthsAds live on The Legend at Speedway and Residence at Tolleson

Indianapolis and Phoenix, about 1,188 units between them, with fresh creative every 3 to 4 days and weekly numbers to your inbox showing cost per lead, per tour and per signed lease next to Google.

04 · Next step

A call to line up the system end to end.

Before anything goes live we would walk through how leads reach the agents, what happens in the first few minutes after one comes in, and where tours get logged, because that is what decides the numbers on this page. Once it is agreed we can set a launch date and the first wave of properties.